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Mercedes-Benz Inauguarates AMG Performance Centre in Hyderabad

Snapshot: It is the company's fourth such centre in India.

Mercedes-Benz India has inaugurated a new AMG Performance Centre at Mahavir Motors in Hyderabad, Andhra Pradesh. It is the company's fourth such centre in India. The German luxury automaker will now be offering exclusive and personalized service to the AMG customers through these centres. The company has announced the inauguration of a new AMG centre in Pune as well, and hence taking the total number of the high-end AMG Performance Centres to five outlets in India.

The AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience and first-class service quality. The AMG Performance Centres are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centres along with an impressive AMG portfolio comprising seven models, promises a strong growth for AMG in India.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-AMG is synonymous with ‘high performance driving’ and the increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience. We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide. The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience."

The AMG Performance Centres have their own distinct branding and focus on AMG performance brand, AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers of Hyderabad. We have seen the demand for high-end performance cars on a steady rise in Hyderabad and the inauguration of this AMG Performance Centre will boost it further. It is an exciting time for Mercedes-Benz and our success in the luxury car segment underlines that our strategy to focus on the top of the pyramid product strategy is paying off rich dividends. With seven AMG products, Mercedes-AMG offers the largest performance cars portfolio for our customers and we comprehensively lead the top-end performance cars segment in India." Mr. Kern added.

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