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Mercedes-Benz India appoints Martin Schwenk as new MD and CEO

Mercedes-Benz India appoints Martin Schwenk as new MD and CEO

Snapshot: Roland Folger will become Managing Director, Sales & Marketing, MBC Hub SEA1 (Thailand and Vietnam) and CEO of Mercedes-Benz Thailand.

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Mercedes-Benz appoints Martin Schwenk as the new Managing Director and CEO of its India operations effective from 1st November, 2018. Martin Schwenk will replace Roland Folger, who will assume a new position for Mercedes-Benz’s Thailand & Vietnam markets. He joined the Mercedes-Benz Sales Organization in China as the Chief Financial Officer in September 2015.

Martin Schwenk has an Engineering degree from the University of Stuttgart and started his career at Daimler in 1992, through the Mercedes-Benz Trainee Program. Since then, he has taken various important positions in Finance and Controlling in several locations, including Germany, South Africa, Austria and United States. With his professional insights and strategic direction, Schwenk played a leading role on the progress of many critical projects and business processes, and proved himself indispensable in safeguarding the sustainable success of MB passenger car business in China.

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Martin Schwenk, currently the Chief Financial Officer of Beijing Mercedes-Benz Sales Service Co. Ltd. in China stated, “Having worked across in different countries and functions, I am extremely excited for my forthcoming responsibility to head the dynamic India market. India’s rich cultural diversity, the young population, the diverse customs, different languages and topography together with its importance as a future economic power house; makes it a compelling market to grow the business. It is a privileged opportunity for me to head the business of the most iconic and successful luxury motoring brand, in one of the most vibrant markets in the region. With my experience across various business divisions, I am looking forward to pursue the ‘Indian story’ further and make the foundation of Mercedes-Benz even stronger in India. We have a fantastic winning team comprising our people and investors with proven records, and I am eager to be part of this winning team.”

Under the leadership of Roland Folger, Mercedes-Benz India saw significant growth by achieving highest market share in the luxury car segment. He played a key role in formulating the brand’s growth strategy with the introduction of key products like the E-Class Long Wheel base, qualitative expansion of the network footprint, and also the creation of the Vehicle Preparation Centre. Moreover, the German marquee achieved sales history by crossing the 15,000 annual sales number in 2017. During his tenure in India, Roland Folger has also been instrumental in initiating an array of positive cultural changes within Mercedes-Benz India and successfully driving Daimler AG’s Expedition 2020 initiative.

Speaking on this, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “My India stint will remain memorable with rich experiences and fond memories. The warmth of our customers and people, the diversity of the country’s culture, and the unique business opportunities and challenges that this market presents, is enormous and truly enriching. I am very satisfied about Mercedes-Benz India’s strong leadership position in the market and our relentless efforts in creating new benchmark in customer delight. Mercedes-Benz India is deeply committed to the Indian market and together we have created a valuable organization, which retains the coveted ‘Most Attractive Employer’ accomplishment. I am thoroughly convinced that the Star will achieve new heights with the new leadership of Martin Schwenk.”

Further, he added, “In 2015, I came to India from Malaysia and will go back to the South East Asian markets of Thailand & Vietnam. While I am eagerly looking forward to my new assignment, there will be a bit of India always inside me. I appreciate all the invaluable and unconditional support that I received from my colleagues here and would also like to thank our investors who are the best and the most professional in the business.”

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