Mercedes-Benz has been in the news for its international investments to introduce a range of electric cars under its new sub-brand - EQ. And amid much fanfare, Mercedes-Benz India has now asserted that it is contemplating electric cars, mainly the newly launched Mercedes-Benz EQC all-electric SUV for India soon.
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The German auto manufacturing giant in association with its Indian counterpart could reap rich dividends with the introduction of the Mercedes-Benz EQC in India. It could be achieved by dynamic strategies that not only focus on sales, marketing and revenue generation but also by providing appropriate service value in terms of infrastructure assistance. For example, easy availability of charging points at the customer's disposal, like charging booths at the owner’s house or workplace and public charging spots for EQC customers at service centres and showrooms.
Mercedes-Benz India ushering in an all-electric SUV could be a welcome step mainly because India is an emerging SUV market across all segments. In a breather from strict trade policies and regulations, the government would now allow automakers to freely import 2,500 units in a year without the requirement for local accreditation. As a result, Mercedes-Benz India could finally think of bringing the Smart brand to India solely selling the range of electric vehicles.
