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Mercedes-Benz India Conducts One-off 'Luxe Drive' in Chandigarh

Snapshot: This one of its kind event engaged customers through a combination of adrenalin, gourmet and haute couture.

Mercedes-Benz India has started a new customer engagement platform, ‘Luxe Drive’ with an aim to provide the best and the most comprehensive luxury experience to customers across the nation. This one of its kind event engaged customers through a combination of adrenalin, gourmet and haute couture. This unmatched luxury experience was held in Chandigarh on 21-22 February at the Indradhanush Auditorium, Sector 5, Panchkula. The Luxe Drive would continue till Gurgaon, Jaipur and Surat in the first phase.

At Luxe Drive, in addition to the adrenalin gushing experience of driving the fascinating Mercedes-Benz cars; the seamless experience also indulged potential customers with culinary delights whipped up by Michelin Star chef Vikas Khanna. Participants also had the opportunity to interact with him and be a part of this luxury gourmet experience with him. The excitement was topped-off with a dose of high street fashion through top international brands from The Collective. There was also a styling consultant to enhance the customers’ style quotient. An ‘Offroad’ parcour structure was imported from Germany especially for the SUV Demonstration and Self Drive experience. Self-drive and demonstrations with range of SUVs comprising the GLA-, the GL- and the ML-Class were demonstrated. The guests at Luxe Drive also got a demo for Pre-safe, ABS and EBD in AMGs and sedans like the C-Class and the E-Class experiencing the ‘Ah My God’ experience. 

Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “Mercedes-Benz pursues the philosophy of ‘Live the Best’, where we aim to provide our patrons with an unparalleled brand experience. In enhancing this unique modern luxury experience and create an innovative engagement platform, we are introducing ‘Luxe Drive’ which is a unique drive experience blending adrenaline with gourmet and haute couture. One of its kind customer engagements like Luxe Drive, reiterates that we Mercedes-Benz is on the right path to create fascination and delight for its existing as well as potential customers, especially in the emerging tier II and III markets, which are the future growth drivers.” 

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