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Mercedes Benz India Delivers 51 Cars in One Day in Kolkata

Mercedes Benz India Delivers 51 Cars in One Day in Kolkata

Snapshot: The C-Class, E-Class and CLA were among the highest contributing models in Kolkata market.

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Mercedes Benz India, kicking festivities in style, has delivered a record 51 cars in one day in Kolkata, West Bengal. This is one of the highest car deliveries recorded from Kolkata in a single day. The deliveries were made across Kolkata and neighbouring districts of Malda, Asansol and Siliguri. The C-Class, E-Class and CLA were among the highest contributing models in Kolkata market, while customers mostly consisted of businessmen in the age group of 35 to 45. The company also revealed that there has been an upward trends in sales from the month of June 2017 onwards.

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Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Customers have always been the epicentre of every strategy at Mercedes-Benz, and it gives us immense pleasure to be a part of our customers’ celebrations. Kolkata remains an important market for Mercedes-Benz and the record delivery in the ‘City of Joy’ reaffirms our customers’ trust in Mercedes-Benz. Owning a Mercedes-Benz is a sign of success and celebration and gives a sense of fascination associated with the brand. The customer’s increased preference for a Mercedes-Benz vehicle in Kolkata, depicts an increase in brand’s resonance and consumer loyalty.” Kolkata has emerged as a sedan market with the C-Class as the leading contributor.

Sanjay Thakkar, Chairman – Benchmark Interkrafts said, “We are delighted to achieve this record accomplishment of delivering 51 cars in a single day. East India has emerged as a growing luxury car market and the onset of the festive season has aided this surge in sales. Mercedes-Benz has been gradually expanding its foothold into newer tier II markets like Malda, Asansol and Siliguri. We are excited with the increasing popularity of Mercedes-Benz in this market, and we are confident of expanding our footprint even further.” Kolkata dealership expands its reach to the nearby districts through this delivery with Sedans followed by SUVs emerge as the prime choices for the customers in the ‘City of Joy’.

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