Mercedes-Benz announced a historic sales record achievement by clocking the highest ever yearly, half-yearly and also Q4 sales for the year 2017. The German Car manufacturer sold 15,330 units within the duration of January to December 2017, registering a robust 15.9% sales growth and firmly maintaining its strong hold on the dynamic Indian luxury car industry.
Speaking on this, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz today remains the most preferred luxury car brand in India and our increasing sales volumes, firmly underlines the customer’s trust on a winning brand. Our market strategy is well-founded and highly customer centric, enabling us to contribute to the economy by doubling our volumes in the span of few years. 2017 was a successful year for us and the decision to introduce the Long Wheelbase E-Class was strategic and highly successful. We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio. Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes-Benz in the luxury car segment in India, and we are glad to achieve them and spearhead the industry, firmly.”
Sale of the luxury sedan segment grew by double-digit growth and that with the introduction of the E-Class Long Wheelbase significantly contributed to the volumes, making the ‘Made in India’ E-Class the first choice of customers in 2017. The SUV segment witnessed a great response with the retail of the GLC, GLE and GLS continue to retain in their respective categories and This segment from Mercedes-Benz also grew by double digit in 2017. The performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017, reiterating Mercedes-Benz’s strong dominance in the performance car segment.
Adding to this, Mr Folger further elaborated, “Our sales success in 2017 makes us confident of our sustained leadership in the Indian luxury car market. Our 2018 strategy, ‘The Best Keeps Leading’ is based on this market success and confidence and aims to further deepen our commitment for our patrons. With the customers at the focal point, ‘The Best Keeps Leading’ strategy will see Mercedes-Benz’s product offensive intensify and fascinate, innovative after-sales services delight, qualitative network expansion strengthened and novel brand initiatives excite, our patrons. We remain hopeful of our continuous value add to the economy and to the society at large and create a sustainable ecosystem for future mobility trends”
Mercedes-Benz is all set to launch the Mercedes-Maybach S 650 sedan at the 2018 Auto Expo and along with that Mercedes’ stable would also showcase SUV like all-rounder New E-Class All Terrain, Mercedes AMG Petronas F1 team car and the Concept EQ. In 2018, the German marque debut a range of AMG products in India.