Mercedes-Benz India has inaugurated its second state-of-the-art 3S dealership in Ahmedabad, Gujrat. Being named as Emerald Motors, the new Mercedes-Benz showroom boasts of a 11 car display. It boasts of having an exclusive ‘S Lounge’, only the second such exclusive lounge in the entire country and the first one in Gujarat. Emerald Motors is first Mercedes-Benz dealership in the country to inaugurate an exclusive Pre-Owned car section as well on the same day. The 3S luxury car showroom was inaugurated by Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India and Mr. Kanaiyo M. Thakkar, Executive Director, Emerald Motors.
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Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Western India is an important market for us as we have witnessed substantial demand coming from this region. With the inauguration of this second 3S luxury dealership in Ahmedabad, we will be able to further strengthen our foothold in Gujarat and capitalize on the growing demand for luxury automobiles. This is our 8th outlet in this prosperous state and reiterates the market’s significance for Mercedes-Benz India and underlines our relentless ‘Go to customer’ strategy. We are glad to have found a trusted partner in Emerald Motors that understands our brand philosophy and has invested in this luxurious venture. Their rich automobile expertise and market experience in the state makes them the ideal partner for Mercedes-Benz. Emerald Motors will be our fourth dealership launch for 2016 and it is a privilege to connect with our elite customers in the ‘business city’ of Ahmedabad. We have further consolidated our deep network reach in the country, now with 85 outlets across 40 cities.”
Mr. Folger further elaborated, “Our philosophy for 2016 is ‘Winning’ as we strive to create newer avenues to create proximity with our distinguished customers. Strategic network expansion drive is an integral part of our growth strategy. We have already launched dealerships in Pune, Vijayawada and Nagpur. With this inauguration in Ahmedabad, we have six more dealership inaugurations planned for this year. We want to engage with our customers by offering our versatile products and our world-class services. It is our continuous endeavor to give the best to our customers across all spheres and this effort is towards the same goal. We are confident that Emerald Motors with such a splendid infrastructure and highly accomplished manpower will make owning a Mercedes-Benz a truly memorable experience for our customers.”
Being the German luxury automaker's 8th outlet in Gujrat, Emerald Motors is spread over a cumulative area of 34,600 sq. ft. The 3S dealership is located in the premium locality of C.G.Road at Plot No. 4, Shantisadan Sadan Society, near Parimal Cross Road. Emerald Motors has a cumulative investment of over Rs. 12.5 Crores and was created in a span of one year. Emerald Motors also houses a fully equipped service facility in the same premises. The workshop is spread over an area of about 21,500 square feet and has a capacity to service 16 cars per day. The body and paint shop is also integrated in the workshop in addition to the 18 bays meant for maintenance and repair. With more than 94 well-trained staff working in the showroom and the service centre, Emerald Motors has put together a team which is dedicated and motivated. It is the company's 85th outlet across 40 cities in India, making it the densest network in the country for luxury cars.
Mr. Kanaiyo M. Thakkar, Executive Director, Emerald Motors commented, “Emerald Motors is proud to partner with an iconic brand like Mercedes-Benz for the first time. With over 130 years of automobile magnificence, our association with the Three Pointed Star is truly inspiring and we are zealous to take this partnership forward. We are in complete alliance with the Mercedes-Benz’s ‘Winning’ philosophy that aims at connecting closely with our discerning customers. At Emerald Motors, it will be our consistent endeavor to make customers for life through our superlative brand experience and unwavering commitment to service excellence. While our fascinating showroom will ensure a wholesome luxury brand experience, our state-of-the-art workshop will ensure that our valued patrons enjoy a seamless ownership experience for their precious Mercedes-Benz. We, at Emerald Motors, are confident of delighting our customers with an unparalleled luxury purchase and ownership experience.”