Mercedes Benz India has introduced an unique customer centric programme – ‘Mercedes-Benz Brand Tour' - in the country in order to strengthen its outreach to the emerging Tier II and Tier III cities. The Brand Tour focuses on reaching out to regions with potential customers who have always aspired to own a Mercedes-Benz, but have not had the chance to experience the brand due to an absence of a showroom in their city. Potential buyers can test-drive cars, make enquiries on service packages and make bookings on the spot.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “India’s growth has given a major economic boost to its Tier II and III markets and with this growing economy, we now have an expanded customer base and favourable wealth distribution in the country. Mercedes-Benz is known for its customer centric approach, and Brand Tour is one such concept, which helps us, creating a stronghold in the largely untapped Tier II and III emerging markets. With Brand Tour we aim to unlock the market potential of smaller cities while providing customers easy access to the unique and renowned Mercedes-Benz experience. We are confident that the initiative will help the brand expand its footprint and penetrate deeper into the Indian market.”
Mercedes-Benz commenced the Brand Tour by travelling to Aurangabad, Udaipur and Allahabad and will travel to 11 more cities including Haldwani, Ranchi, Arunachal, Shimla, Thirunalveli, Vizag, Gandhinagar, Vapi, South Goa, Kannur and Shimoga. Brand Tour will have all the elements of a regular showroom such as branding and audio-visuals, which will intrigue consumer interest at the venue. The customers will be able to enjoy the thrill of off-roading and experience key features and capabilities of Mercedes-Benz SUVs. They will also experience the pre-safe features of Mercedes-Benz sedans – C-Class and E-Class. Customers can engross themselves through special Mercedes-Benz applications, schemes, merchandise and F&B available at the venue.