Mercedes Benz India has kicked off an unique customer centric programme – ‘Mercedes-Benz Brand Tour’ across the country. Brand Tour focuses on reaching out to newer audiences in potential markets where Mercedes-Benz doesn’t have a direct presence through an outlet. The initiative will enthral the participants by offering a comprehensive brand experience and showcasing its complete product portfolio, test drives & off-roading, Mercedes-Benz Certified and flexible financial services to name a few. Brand Tour will have all elements of a regular showroom such as branding and audio-visuals.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Customers are at the focal point of every Mercedes-Benz business strategy and it’s imperative that we evolve our customer centric approach in our endeavour to reach out to a wider customer base. Mercedes-Benz Brand Tour is one such concept that is crafted to extend our growing footprint to the largely untapped Tier II & III emerging markets and provide the customers in these markets, who do not have easy access to a Mercedes-Benz showroom in their vicinity, a unique platform to experience a luxury marquee like Mercedes-Benz.” The customers will be able to enjoy the thrill of off-roading and experience the key features and capabilities of Mercedes-Benz SUVs.
Brand Tour commenced in early October from Jalgaon, Agra, Salem and will travel to 9 more cities namely, Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur before the end of 2017. The locations of Brand Tour are selected strategically based on demand and growing fondness for luxury consumption in the upcoming cities of India. They will also experience the pre-safe feature of Mercedes-Benz sedans – C Class and E-Class. Customers can engross themselves through special Information on Mercedes-Benz schemes, availability of official merchandise etc. will be available at the venue. Potential buyers can also test-drive their favourite cars and make bookings on the spot.