Mercedes Benz India has inaugurated a new AMG Performance Center at Rajasree Motors in Kochi, Kerala. With the new AMG Performance Center, the German luxury automaker will now be offering exclusive and personalized service to its AMG customers in Kochi. The seventh AMG Performance Center is to be inaugurated tomorrow in Transcar India in the bustling metro of Chennai, which is another key AMG market. With these two inaugurations, Mercedes-AMG now has 7 AMG Performance Centers in the country, namely, Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kochi and Chennai.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “AMG is redefining the performance motoring segment and we are delighted to see its growing acceptance in India. The inauguration of the AMG Performance Centers in Kochi and Chennai reaffirms our endeavor to provide AMG customers an immersive AMG brand experience. We believe that India has immense potential for performance cars and we have accordingly weaved our AMG strategy, which comprises new product introductions from the global portfolio coupled with the increase in our retail footprint. The AMG Performance Centers will serve as a right place for performance car enthusiasts to choose from our vivid AMG portfolio, for the perfect driving experience."
The AMG sales and service experts would ensure first-class service delivery at every touch-point throughout the customer relationship, through a rigorous and uniform global training program. The AMG Private Lounge is an exclusive AMG owner’s online community designed to interact and benefit from the knowledge of AMG owners worldwide. Some of the highlights of the engagement include lifestyle events and driver training courses all over the world. "The AMG Performance Centers will serve as a right place for performance car enthusiasts to choose from our vivid AMG portfolio, for the perfect driving experience. These distinct AMG Performance Centers along with an impressive AMG portfolio comprising 12 models, promises a strong growth for the AMG brand in India," added Folger.
There are more than 400 AMG Performance Centers in 40 countries across the globe, which offer a unique experience to AMG customers and performance driving enthusiasts. The showrooms of all AMG Performance Centers are characterized by a uniform and discrete AMG brand appearance. High-quality materials, exclusive Motorsport feeling and the hallmark AMG colours create a special consultation atmosphere. "With these Centers in seven key markets, we strive to create an approachable brand experience and establish a link to our unmatched Motorsport DNA. With the AMG Performance Centers, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale,” concluded Folger.