Mercedes-Benz India has inaugurated a new 3S (Sales, Service, Spares) luxury car dealership in Dehradun, Uttarakhand. Being named as Berkeley Motors, it is the 13th outlet inaugurated in 2015 by the company, as part of the 15 in 15 network strategy. The luxury car dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Ranjeev Dahuja, Managing Director, Berkeley Motors.
Inaugurating the dealership, Roland Folger, Managing Director & CEO, Mercedes-Benz India said “Mercedes-Benz is delighted to present the discerning customers of Dehradun its first world-class 3S dealership and continue its network penetration further. The inauguration of this world-class dealership and service centre will open doors to our globally renowned product range, hassle free service offerings and a comprehensive brand and ownership experience, for our discerning customers. Dehradun has witnessed a strong economic growth during the recent past and has emerged as an important market with strong potential for luxury automobile. We think Mercedes-Benz is making its debut at the right time and ‘Berkeley Motors’ will be successful to tap the potential of Dehradun and remaining Uttarakhand market.”
Ranjeev Dahuja, Managing Director, Berkeley Motors commented, “We are extremely proud to be trusted partners of the iconic Three Pointed Star in India. Our vision is aligned with Mercedes-Benz’s philosophy of ‘Best or Nothing’ and we are inspired to create customers for life with our services. Dehradun is a unique market with untapped potential for luxury products and services and we see immense potential for this market to grow. At Berkeley Motors, we are committed to provide the best of product and services experience to our discerning customers. There is an increasing demand for Mercedes-Benz products in Dehradun and adjoining markets and we are delighted to see the customer base for Mercedes-Benz growing here. We are confident of delighting our customers with an unparalleled luxury purchase and ownership experience.”
The state-of-the-art 30,000 sq. ft. Berkeley Motors 3S dealership was built in a span of 7 months, with an investment of Rs. 5 Crores. The world-class Service Center features 6 service bays that can service 100+ cars per month. The dealership has a qualified and experienced team of 35 committed personnel. Just so you know, Mercedes-Benz sales growth in Uttarakhand was more than 50% in Jan-Nov 2015. The dealership is located at Mohabewala Industrial Area, Subhash Nagar Chowk, Saharanpur Road, Near Hotel Softel Plaza, Dehradun. Mercedes-Benz has the widest and most qualitative network reach for any luxury car maker in India with 81 outlets across 40 cities.