Mercedes-Benz India has inaugurated a new dealership in the city of Ghaziabad, in Delhi NCR. Being spread over 30,000 sq. ft. and located at Plot No. 64, Site IV, UPSIDC Industrial Area, Sahibabad and Ghaziabad is on the main Ghaziabad highway, it is named as “Silver Arrows”. This new dealership was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Tushar Kumar, Member of the Board of Management, Silver Arrow Automobiles Pvt. Ltd.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated “Ghaziabad is an emerging luxury car market and we have witnessed an increased demand for Mercedes-Benz cars here. It was important for Mercedes-Benz to be strongly present in this market and provide the fascination of the Three Pointed Star to our potential customers and enthusiasts. The customer centric approach is vital to Mercedes-Benz’s growth strategy and this state-of-art dealership in Ghaziabad underlines this perfectly. Silver Arrows Ghaziabad will further bolster Mercedes-Benz’s strong market presence in the important Delhi NCR region."
Created in a span of twelve months, this dealership has a team of 65 handpicked, dedicated and highly trained personnel to ensure on-time and efficient sales and after-sales service for the discerning customers. The strategic significance of the dealership is further enhanced with other upcoming premium localities of Ghaziabad like Raj Nagar and Raj Nagar Extension, which are in close vicinity of the new dealership. The location is also in the hub of the industrial area in Ghaziabad. The discerning customers can experience the entire range of Mercedes-Benz models at Silver Arrows Ghaziabad. The facility also boasts of a roof top garden along with an exclusive Mercedes Café. The dealership also has a completely new and innovative display for a host of genuine Mercedes-Benz accessories and merchandise.
In addition, the dealership also boasts of a dedicated showroom floor for Mercedes-Benz Certified, the pre-owned car division of Mercedes-Benz India. The customers can experience the different Mercedes-Benz pre-owned cars in this dealership. This floor has the capacity to display 5 Mercedes-Benz Certified cars. Tushar Kumar, Member of the Board of Management, Silver Arrow Automobiles Pvt. Ltd. commented: “It is a moment of immense pride for us to set up our second Mercedes-Benz outlet within two years in the Delhi NCR region. With the inauguration of this dealership we will continue our efforts to better our achievements and reaching out to newer customer base. Our association with Mercedes-Benz has been very fruitful and has seen a lot of success."