Mercedes-Benz India has inaugurated a new dealership in Hyderabad, Andhra Pradesh. Being christened as 'Silver Star', it is located in the posh locality of Banjara Hills at #6-3-563, Erramanzil Colony, Banjara Hills Road, Somajiguda. It is the German luxury automaker's second dealer outlet in Hyderabad, while the brand’s 5th outlet across Andhra Pradesh & Telangana. Silver Star delivered 30 Mercedes-Benz cars on its inaugural day and it is the largest single floor showroom across Andhra Pradesh and Telangana.
The luxurious showroom was inaugurated by Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India and Mr. Amith Reddy, Principal Owner, Silver Star. Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “The Southern market remains one of the strong growth drivers for Mercedes-Benz nationally, and we are satisfied with the steady demand for the brand in this important market. Silver Star is our second dealership in Hyderabad and with its inauguration, we will further strengthen our foothold in this burgeoning luxury car market. Strategic network expansion comprising introduction into new markets and expanding our presence in existing market, remains key pillar of our growth story in India. The inauguration of Silver Star is a strategic direction towards accelerating our growth pace in this market. It is a matter of privilege to have found a trusted partner in Silver Star that understands our brand philosophy and has invested in this luxurious venture.”
Mr. Folger further added, “We want to provide an unparalleled luxury experience to our discerning customers and world-class luxury destinations like Silver Star featuring India’s first ‘Premium Customer Lounge’, reaffirms our philosophy of offering the ‘Best or Nothing’. We want to constantly engage with our patrons by offering them our fascinating products, world-class retail infrastructure and uncompromised service experience. We are confident that Silver Star will make the entire Mercedes-Benz ownership experience, a memorable one for our customers, brand enthusiasts and add to the brand’s strong presence in Hyderabad.” Being spread in an area of 20,000 sq. ft., it has an impressive 11 car display and showcases entire range of company cars. The dealership also boasts of the first ever Premium Customer Lounge in India. It will also house Café Mercedes, a section dedicated to complete range of new cars and also official Mercedes-Benz merchandise and accessories.
As for workshop, it is located at # B 29 & 30, Industrial Estate, Sanathnagar. The workshop is spread in an area of 50,000 sq. ft. and has a capacity to service 6000 cars in a year. The workshop also boasts of the first ever fully air conditioned service reception bay in India. With 48 well-trained staff working at the workshop, and 42 dedicated staff at the showroom, Silver Star has an accumulative team of 90 people. With a cumulative investment of over Rs. 37 Crores, the entire showroom and workshop were constructed within a span of 18 months. The inauguration of Silver Star will see Mercedes-Benz expanding its footprint with the 87th outlet across 40 cities in the country.