Mercedes-Benz India, pursuing the ‘Year of Excellence’ strategy, has opened up a new showroom in Kanpur, Uttar Pradesh. Being named as Smart Hoops Kanpur, it is the German luxury automaker's 67th dealership in 37 cities in the country. Located at The Mall, PPN Market in Kanpur, the world class Smart Hoops showroom was inaugurated by Boris Fitz, VP Sales and Network Development, Mercedes-Benz India and Neeraj Agarwal, Managing Director, SRM Smart Hoops Pvt. Ltd.
Speaking on the occasion, Boris Fitz, VP Sales and Network Development, Mercedes-Benz India said, “Mercedes-Benz India is committed to the Indian market and inauguration of a new dealership in Kanpur underlines this commitment. We are creating benchmark in modern luxury across markets and our first-ever outlet in Kanpur is a reiteration of our pledge of extending the luxury automotive experience to the growing customer base in emerging markets. Mercedes-Benz’s strategic network expansion caters to customers who aspire to own the Three Pointed Star. 2014, our ‘Year of Excellence’ has been exciting for us, as we continue to fascinate our customers and bring the Mercedes-Benz brand even closer to our discerning customers in newer markets. Our strategy is on track and is paying off well and we are confident of ending the year on a strong note”
Built over a period of 11 months with an investment of Rs. 2.5 crore, the outlet is spread over 4,000 sq. ft., and has a 5 cars display. Designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers, the showroom has integrated customer lounge with café Mercedes and video wall. A qualified and experienced team of eight committed personnel make the purchase a hassle free experience and further enhance customer delight by providing an unmatched experience to the customers. With the inauguration of this new outlet, Mercedes-Benz remains the luxury car manufacturer with the densest network presence in India. It is company's third dealership in Uttar Pradesh.
Neeraj Agarwal, Managing Director, Smart Hoops Pvt. Ltd. commented: “With the new outlet in Kanpur we are extremely proud to further expand our association with the prestigious global icon -Mercedes-Benz, which has been redefining luxury motoring across continents. This strategically located showroom will enable us to fulfill the rising demand of luxury cars in the region and be a part of Mercedes-Benz India’s growth story. We are excited about the immense opportunities in Kanpur and confident to provide an unparalleled luxury car ownership experience to our customers.”