Mercedes-Benz India has inaugurated a new state-of-art ‘Mercedes-Benz Certified’ dealership in Ahmedabad, Gujrat. Being Spread over 12,000 sq. ft. area, it is located at the vital S.G. Road and was inaugurated by Boris Fitz, Vice- President, Sales & Network Development, Mercedes-Benz India and Sanjay Thakker, Managing Director, Benchmark Cars. In addition, the company also inaugurated a state-of-art workshop in Mumbai, which is being named as Auto Hangar Mumbai.
Speaking on the inauguration Boris Fitz, Vice-President, Sales & Network Development, Mercedes-Benz India said, “It is a satisfying moment for us at Mercedes-Benz to inaugurate the first standalone Mercedes-Benz Certified showroom in Ahmedabad, Gujarat. This outlet is designed for our discerning customers and the young aspirers who are uninhibited about their choices and like to be a part of the brand in a wholesome way. The growth of Mercedes-Benz Certified which we launched in December 2014 has been very encouraging for us as we have been growing in three digits and this gives us confidence to pursue this growth story even further in 2015.” Just so you know, the new Ahmedabad dealer outlet comprises of large range of Mercedes-Benz Demo Cars and Mercedes-Benz Certified pre-owned cars.
“Our dealer partners personify the brand and its ethos. Benchmark Cars have been our long standing partners and understands the pulse of the market. Their proficiency in the local market along with the strong brand pull of the Three Pointed Star will continue to attract new customers to the brand and fascinate them with an unparalleled luxury car ownership experience. Our sales growth is ably supported by a strong and growing network ensuring that we are always close to our customers. This brand new Mercedes-Benz Certified dealership is a part of our ‘Go to customer’ approach and we are certain of its success” added Mr. Fitz. Also, a qualified and experienced team of 13 committed personnel will take care of the requirements of the customers.
Sanjay Thakker, Managing Director, Benchmark Cars said, “Our association with the prestigious Three Pointed Star is long standing and we are very delighted to take this association further with the inauguration of this world-class Mercedes-Benz Certified showroom. It has been our endeavor to create excellence in all areas of operation and the inauguration of this new outlet reiterates our commitment of providing our customer base an experience of excellence. We see a huge growth opportunity for the brand in the pre-owned car business in Gujarat. With the segment getting more organized, we are confident of having a significant presence in the luxury pre-owned car business. We also are confident of continuing this growth story and create more value for our customers.”
Talking about the Auto Hangar Mumbai workshop, it is located in a high end commercial, business and residential locality. The 26,000 sq. ft. work shop is created with an investment of INR 30 million, has 16 bays and can service upto 20 cars a day. The workshop will be able to undertake periodic maintenance, general repairs, body & paint, Value Added Services, car wash etc. Mercedes-Benz India has the densest network by any luxury car manufacturer in India, spread across 39 cities and 80 outlets.