Mercedes-Benz India has inaugurated three state-of-art new dealer outlets in Chennai, Tamil Nadu. Being named as Titanium Motors, the company presented a new world-class dealership, an exclusive City Showroom and a state-of-art service centre all in one day. Partnering with VST Group, Mercedes-Benz India now boasts of five luxury car outlets in Chennai, the highest for any luxury car maker in the city. The three new outlets of Titanium Motors were inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Arun Surendra, Managing Director, Titanium Motors.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Chennai is a matured automotive market and one of Mercedes-Benz’s key focus markets. We have witnessed a very high growth of luxury cars in general, and Mercedes-Benz cars in particular. As part of our network expansion endeavour, fuelled by our customer centric approach; today we inaugurated three new state-of-art outlets in the city. This benchmark expansion will enable us to reach out to newer customer base in Chennai and also underscore our customer centric approach. Titanium Motors will further bolster Mercedes-Benz’s strong presence in South India and will be pivotal to our market expansion. While we continue focusing on an enriched brand experience for the customers, our endeavour also remains to drive customer satisfaction and offer an unsurpassed vehicle ownership experience. I am confident that VST Group with their diverse and rich experience and a customer oriented approach will provide superlative experience to our valued customers.”
The three state-of-art outlets of Titanium Motors are located across the key locations in Chennai ensuring that Mercedes-Benz patrons have ease of access to their cherished products and benchmark services. Created over a span of seven months, the new showroom of Titanium Motors is spread over an area of 25,000 sq. ft. The dealership is located in South Chennai at 148/K, Old Mahabalipuram Road, Okkiyam, Thoraipakkam, and has been created with an investment of Rs. 180 million (18 Crores). The facilities offered are: driver’s lounge, drive-in valet service, a luxurious customer lounge, plush Cafe Mercedes along with 15 cars on display. Some other facilities of this luxurious dealership that can be availed by the customers are finance and insurance solutions, a dedicated boutique for accessories and wheel configurator, and other lifestyle merchandise.
The luxurious and exclusive City Showroom of Titanium Motors is located in the heart of the city and in one of the most iconic buildings of Chennai- the Gove Building. The 15,000 sq. ft. spread Titanium Motors City Showroom is located on the most important arterial road in Anna Salai and will facilitate new car sales, accessories sales and finance and insurance programmes. The City Showroom boasts of a plush customer lounge and Café Mercedes for the customers. On the other hand, the Titanium Motors state-of-art service centre is built with an investment of INR 250 million. This service facility and body shop is located strategically at Perungudi Industrial Estate. It was created over a span of 10 months and has an impressive 27 servicing bays capable of servicing around 6000 cars per year and employs 50 dedicated and dexterous personnel to take care of customer requirements. The service centre will undertake all service requirement including body and paint jobs.