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Mercedes-Benz India Opens New Showroom in Mangalore, Karnataka

Snapshot: Being christened as 'Sundaram Motors', it is located at Summit, Airport Road, Marryhill in Mangalore.

Mercedes-Benz India has inaugurated a new state-of-art dealership in Mangalore, Karnataka. Being christened as 'Sundaram Motors', it is located at Summit, Airport Road, Marryhill in Mangalore. The dealership was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes- Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.

Speaking at the launch of the dealership in Mangalore, Mr. Eberhard Kern, Managing Director and CEO, Mercedes- Benz India said, “Mercedes-Benz India has a strong customer centric approach and the inauguration of this state-of-art new dealership in Mangalore underlines this commitment. We are creating new benchmarks in modern luxury across markets and this new dealership in Mangalore is a reiteration of our pledge to extending the luxury automotive experience. Inauguration of Sundaram Motors Mangalore is part of our ’15 in 15’ strategy, where we plan to inaugurate 15 new outlets in 2015. Mangalore has been witnessing a steady growth in luxury cars and Mercedes-Benz’s presence in this emerging market will provide our discerning customers a luxury car destination, which is created to fascinate and excel in customer delight. In our endeavor to move closer to our customers, both in metros as well in tier II cities, our dealer partners play a very important role, by investing in such world-class facilities and services. We are confident that Sundaram Motors will create more value for our expanding customer base in Mangalore and adjoining markets.”

The dealership boasts a display of the latest range of Mercedes-Benz along with a premium experience of exclusive customer lounge, boutique and accessory display. The dealership also facilitates a Café Mercedes exclusively for its patrons. Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors said, “We are extremely delighted with our successful association with an iconic brand like Mercedes- Benz over the years. Mercedes-Benz and Sundaram Motors’ growth story in India has been strikingly similar and no less than remarkable. We have a strongly presence in the southern market with state-of-art outlets in Bangalore, Coimbatore, Madurai and now Mangalore. With this latest luxury destination in Mangalore we are confident of fulfilling the rising demand for the Three Pointed Star for our potential customers in this market."

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