Mercedes-Benz India has made an announcement that 2014 was the strongest sales year in the company’s history as it sold over 10,000 cars in the country. To be precise, the company sold a whooping 10,201 units as compared to 9,003 units in 2013, and hence registering a significant growth of 13% in India. This is the second consecutive year that Mercedes-Benz has posted a double digit growth in India.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “We have recorded the highest ever sales in the history of Mercedes-Benz in India till date. This is a strong reaffirmation of the continued preference of our customers for the Three Pointed Star. With the ‘Year of Excellence’ we brought excellence to our customers, who appreciated our efforts and helped us in accomplishing a sustained and profitable growth. We are satisfied that our customer oriented efforts have paid off well. With this second consecutive successful year,we are now more confident and focused on continuing our growth momentum in India, which we achieved amidst increasingly challenging market conditions.”
“In 2014 we witnessed a strong demand growth for our products, leading to long waitlist on some of the key products, which eventually limited our total sales numbers. Our aggressive product strategy saw 10 new launches, coupled with our strategic network expansion strategy which witnessed a record 14 new outlets inaugurated. Also, the fastest expansion of the AMG Performance Centre in three cities in three days, ensured we kept our patrons excited and fascinated with the brand through the year. Our industry best service packages combined with value added finance programmes from Mercedes-Benz Financial enabled us to create high satisfaction in the vehicle ownership and purchase experience.” Mr. Kern further added.
As India’s fastest growing luxury car brand, Mercedes-Benz continued with its product offensive and launched 10 products during the year and witnessed a strong sales performance amidst tough market conditions, as well as non-availability of key models. Mercedes-Benz also expanded its AMG network as it inaugurated three new AMG Performance Centers in three days, at Delhi, Bangalore and Mumbai. The launch of a new pre-owned cars business ‘Mercedes-Benz Certified’ was another key milestone during the year and was marked by simultaneous inauguration of 12 new outlets across India. In 2014 Mercedes-Benz India also inaugurated 14 new outlets, the highest ever in one single year. During the year, the company celebrated roll-out of the 50,000th car manufactured at its Chakan facility in Pune.