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Mercedes-Benz India Sells 6,597 Units in H1 2016

Snapshot: Mercedes-Benz India, maintaining the position of country's numero-uno luxury automaker, retailed 6,597 units in the January to June 2016.

Mercedes-Benz India, maintaining the position of country's numero-uno luxury automaker, retailed 6,597 units in the January to June 2016 period in the country. This sales performance becomes even more significant against the backdrop of the diesel ban in the key Delhi and NCR market, in force for more than 6 months. Just so you know, Mercedes-Benz has densest network of dealers across the nation amongst the luxury automakers currently present in India.

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Roland Folger, Managing Director & CEO, Mercedes-Benz India, commented “We are quite satisfied with our overall sales performance in the first six months of the year, despite facing market challenges throughout the first half year. This further strengthens the fact that luxury car buyers overwhelmingly prefer Mercedes-Benz. With our customer-centric approach, we have been successful in retaining the loyalty of our discerning patrons while introducing new customers to the brand. The sales growth would have been much higher and in double digit had we not lost sales in the important Delhi NCR and Kerala markets. Having said that, our ‘consumer first’ approach will continue to guide all our planned activities for 2016 and we will strive to delight our consumers and fans alike.”

Mr. Folger further added, “The second half of the year promises to be extremely exciting, as there is a pent-up demand for our products and we are hoping for a positive decision. We will witness some of the most fascinating product introductions including the ones without a predecessor, rolling-out some industry benchmark service initiatives, further expand our network into new markets, as well as some key growth announcement for Mercedes-Benz. We are keenly looking forward to a long-term policy roadmap for the auto industry, which is a key contributor to India’s GDP and ‘Make in India’ campaign.” Mercedes-Benz is the only luxury car brand that offers 2 years standard warranty and additionally a one Year Star Care program as standard.

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