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Mercedes-Benz India's 'LuxeDrive' Ends in Benguluru

Snapshot: An event was held on 25th and 26th April at the Varahasandra Express Way, Nice Road, Near NICE Ring Road, Toll Booth, Bengaluru to conclude the drive.

Mercedes-Benz India's marathon ‘LuxeDrive’ has come to an end in Bengaluru after its successful runs in the cities like Chandigarh, Gurgaon, Jaipur, Surat and Mumbai. An event was held on 25th and 26th April at the Varahasandra Express Way, Nice Road, Near NICE Ring Road, Toll Booth, Bengaluru to conclude the drive. The discerning buyers were also treated with culinary delights whipped up by Michelin Star chef Vikas Khanna on the eve of 'LuxeDrive' Benguluru.

There was a nine car display for customers to experience the latest products from Mercedes-Benz portfolio, including the range of AMG models. Additionally, several other vehicles were also present there for the guests to choose from for a test drive. The performance of Mercedes-Benz cars and SUVs was displayed through a series of self-driving exercises on a specially designed test track. Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “The Mercedes-Benz Luxe Drive is an experience that redefines modern luxury. Best global brands come together to create an exquisite statement of elegance and class that’s worthy of the best. There are three aspects under this initiative, namely, adrenaline, hot couture and gourmet."

"From experiencing class and elegance of the Mercedes-Benz cars, to tasting signature dishes courtesy Michelin Star chef Vikas Khanna, to even being styled with best in the brands by The Collective, LuxeDrive has received overwhelming response from participants across markets where it was held. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight, which has been pivotal in making us a clear market leader in the luxury car segment in India, today. The robust 40% sales growth along with other sales records achieved in the first quarter of 2015, underlines an astounding customer preference enjoyed by Mercedes-Benz. We are committed to our objective of keeping our customers delighted and provide them with a comprehensive luxury experience synonymous with the brand. LuxeDrive we believe, is a right move in that direction,” added Mr. Kern.

Daniel Tan, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, commented, “Through the Mercedes-Benz LuxeDrive Experience, Mercedes-Benz aims to provide a unique driving experience to the participants – through treacherous simulations showcasing the power, agility, unparalleled safety features and engineering capabilities of these vehicles. Given our long history and strong association with Mercedes-Benz and motorsports, we are delighted to support this initiative.”

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