Mercedes-Benz India has launched its new Pre-Owned car brand, ‘Mercedes-Benz Certified’ in the country. The company celebrated the launch of its new brand by he simultaneous inauguration of 12 new ‘Mercedes-Benz Certified’ outlets across India. The cars enlisted under ‘Mercedes-Benz Certified’ will be selected based on quality checks by trained Mercedes-Benz staff and follow stringent global standards.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented on the occasion, “We are delighted at launching this new brand which is designed specifically for the Indian market. There has been an increased demand for the pre-owned Mercedes-Benz products due to their superior build quality, tested reliability, and impeccable craftsmanship, leading to their high re-sale value. Mercedes-Benz enjoys a strong equity in the market and with ‘Mercedes-Benz Certified’ we will cater to this growing demand and delight the customers with excellence, which is synonymous with the Three Pointed Star. This has been a successful year for us and we are happy to end it on a high with this launch.”
“We have launched 12 new ‘Mercedes-Benz Certified’ outlets today. This makes us the luxury manufacturer with the densest network, in the pre-owned segment as well. With ‘Mercedes-Benz Certified’ we aim to further organize the pre-owned car market and offer our customers an experience, similar to the new car customers. There is immense potential in this segment and it will be a key to future growth of the auto industry. Mercedes-Benz witnessed 39% growth in 2014 YTD in the pre-owned cars segment. With attractive trade-in and financing options and complete peace of mind on offer from ‘Mercedes-Benz Certified’, we anticipate this segment to grow further driving the sales of new cars as well.” Mr. Kern further added.
‘Mercedes-Benz Certified’ will directly connect with the customers ensuring their easy access to the pre-owned cars. The new warranty offerings, a new website, iPad sales software, specially trained staff of over 100 consultants, will ensure a differentiated product buying experience for the customer. All the sales consultants in these outlets would be using ipad equipped with our own isales app; which is an interactive, innovative and intelligent tool to ensure a pleasant and unique sales experience to the customers in all the showrooms across India. Every car will need to pass the following testing parameters - the age of the Mercedes-Benz car will need to be less than 5 years, should have run less than 100,000 kilometers, have no accident history and does not have more than 2 owners. The car will then be available for sale to customers under a manufacturer backed warranty of one year or 20,000 kms. Non Mercedes-Benz cars will be sold without warranty.