Mercedes-Benz - the luxury carmaker has presented a short film named 'Bertha Benz: the journey that changed everything' to mark the International Women's Day. The short film is a tribute to the lady whose courage and perseverance led the automotive giant to grab worldwide attention and ultimately its first sales. Mercedes-Benz has released the short film to encourage women and men all over the world to achieve their dreams and goals with courage and self-confidence.
The 4-minute short film is available on YouTube. Bertha Benz tried to draw public attention towards her husband's invention and went on the longest journey on an automobile to Pforzheim covering 100 kms approximately. This act was an ultimate example of self-confidence, passion and courage which make Bertha an ideal role model for the individuals who are trying to revolutionize their respective fields.
Bettina Fetzer, Vice President - Marketing, Mercedes-Benz Cars said, "Bertha was a pioneer and our first test driver. Her courage and her will not to give up too easily inspire me very much. With our film, we want to motivate people to go through life with a similarly positive, hands-on approach and to tackle challenges with confidence."
Antoni Garage - the European lead agency for the car division of Mercedes-Benz was responsible for the production of the short film. The film is directed by Sebastian Strasser. The German automaker is known to support women-centric programs and also launched "She's Mercedes" initiative in 2015. Mercedes Benz is committed to further empower their women employees by organizing training courses and mentoring programs. Also, the number of women in managerial posts within the organization is set to increase by 20 per cent by the year 2020.