Cars in India | Autoportal.com

Mercedes-Benz presents a short film on 'Bertha Benz' to mark the International Women's Day

Mercedes-Benz presents a short film on 'Bertha Benz' to mark the International Women's Day

Snapshot: 'Bertha Benz: the journey that changed everything' is a tribute to the German automotive pioneer who is a symbol of sheer courage and perseverance.

- Comments    |    Write Comment

Mercedes-Benz - the luxury carmaker has presented a short film named 'Bertha Benz: the journey that changed everything' to mark the International Women's Day. The short film is a tribute to the lady whose courage and perseverance led the automotive giant to grab worldwide attention and ultimately its first sales. Mercedes-Benz has released the short film to encourage women and men all over the world to achieve their dreams and goals with courage and self-confidence.

Also Read: Mercedes Benz India Inaugurates Workshop in Kochi

Bertha_Benz_Mercedes_Benz

The 4-minute short film is available on YouTube. Bertha Benz tried to draw public attention towards her husband's invention and went on the longest journey on an automobile to Pforzheim covering 100 kms approximately. This act was an ultimate example of self-confidence, passion and courage which make Bertha an ideal role model for the individuals who are trying to revolutionize their respective fields.

Also Read: Mercedes AMG C 43 Coupe launch on March 14 [0-100 kmph in 4.7 sec]

Bertha_Benz_Short_Film_Mercedes_Benz

Bettina Fetzer, Vice President - Marketing, Mercedes-Benz Cars said, "Bertha was a pioneer and our first test driver. Her courage and her will not to give up too easily inspire me very much. With our film, we want to motivate people to go through life with a similarly positive, hands-on approach and to tackle challenges with confidence."

Antoni Garage - the European lead agency for the car division of Mercedes-Benz was responsible for the production of the short film. The film is directed by Sebastian Strasser. The German automaker is known to support women-centric programs and also launched "She's Mercedes" initiative in 2015. Mercedes Benz is committed to further empower their women employees by organizing training courses and mentoring programs. Also, the number of women in managerial posts within the organization is set to increase by 20 per cent by the year 2020.

For Latest News & Updates, Click Here!

Related car news

  • Mercedes-Benz GLA, A-Class sedan to unveil at 2020 Auto Expo 23-01-2020 Autoportal Team Mercedes-Benz to unveil new GLA, A-Class sedan at Delhi Auto...
  • Mercedes-Benz G 350d Launched, Priced At Rs 1.50 Crores 16-10-2019 Autoportal Team Mercedes-Benz G 350d Launched in India At Rs 1.50 Crores
  • Mercedes-Benz India Crosses 10,000 Units Sales Mark This Year 10-10-2019 Prachi Walia Mercedes-Benz India Crosses 10,000 Units Sales Mark in Octob...
  • Mercedes Benz India Rolls Out Special Summer Care Camp 17-04-2019 Mayank Gupta Mercedes Benz India Rolls Out Special Summer Care Camp
  • Mercedes-Benz India Sells 3885 units in Q1 2019 10-04-2019 Autoportal Team Mercedes-Benz India Sells 3885 units in Q1 2019
  • Mercedes-Benz launches the all-new AMG C 43 4MATIC Coupe at Rs. 75 lakh 14-03-2019 Autoportal Team Mercedes-Benz launches the all-new AMG C 43 4MATIC Coupe at...