Mercedes Benz India has announced that it would launch 10 new products in 2018 in the country. The company registered its best ever Q1 and fiscal sales amidst challenging market conditions. The German luxury automaker recorded its best Q1 by selling 4556 units in the January-March 2018 period with the SUV portfolio led by the GLC. Mercedes Benz had the best ever fiscal in the Indian market with a growth of 22.5 percent at 16,236 units delivered as compared to 13,259 units retailed in FY 2016-17. The company's SUV portfolio comprising the GLA, GLC, GLE, GLC Coupe, GLE Coupe and the GLS grew in double digits Q1 2017.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “2018 began with a positive note for the brand, though the spike in Q1 sales can be attributed to the advancement of sales due to the impending price correction, triggered primarily by the increase in basic custom’s duty. It might be a challenge to sustain this momentum in the coming quarters and we are cautiously optimistic. As the luxury industry volumes are comparatively low, the focus should remain on helping the industry grow by creating demand. A rise in demand would translate in increased production and thus, lead to significant revenue generation, and would support the ‘Make in India’ initiative.” The E-Class LWB and C-Class emerged as the top performers for Mercedes Benz in Q1 2018.
Mr. Folger added, “We are extremely excited to witness the strong performance of our mainstay models, the C-, E-, S-Class and the SUVs. Particularly the success of the Long Wheelbase E-Class underlines the aptness of our decision to launch the car in India. We will continue with our product offensive and introduce a host of new products across segments and body shapes, to keep the consumer’s interest. Qualitative expansion in our network spread, coupled with service differentiation driven by our cost of ownership measures and availability of tailor made financial programmes, will continue to add value to our efforts of creating delightful customer experience. It is assuring to witness growth across the portfolio which reiterates that luxury car buyers’ in India continues to appreciate our ‘Best Keeps Leading’ initiatives.”