Mercedes-Benz Cars is to exhibit its Dream Car Collection at the Geneva Motor Show 2016. The company will start 2016 open year season by unveiling some of its new roadster and cabriolet models. Visitors at this pavilion will experience the "Mercedes-Benz Dream Car Collection" in a fascinating "Silver Flow" ambience, which will be a dynamically shaped, free-floating, large-scale sculpture consisting of silver slats creating a perfect set for the new Mercedes models.
The company will exhibit Mercedes-Benz a total of 37 vehicles on the public days, out of which the main highlight will be the world premiere of the new C-Class Cabriolet. The new Cabriolet is an attractive entry-level model in the Mercedes range of product, thanks to its soft top which has been included as standard. Further, the new SL and the SLC as well as Mercedes-AMG S 63 Cabriolet Edition 130 will pay a tribute to the invention of the automobile 130 years ago.
And the smart fortwo cabrio has now become even more exclusive: in the shape of the new limited-edition smart fortwo cabrio BRABUS edition, which is likewise celebrating its world premiere in Geneva. The new Mercedes-AMG C 43 4MATIC Coupé is the latest sporty model to join the C-Class family. Also being exhibited for the first time in Europe is the new E-Class. The tenth generation sets standards in terms of design, safety, efficiency and automotive intelligence. The V-Class range is introducing the exclusive line, which enables the MPV to impress with a particularly high level of equipment.
The brand has an "E-Mobility" area that will present an impressive range of electric vehicles, including the plug-in hybrid models of the E-Class, the GLE and the GLC as well as the purely electric B-Class, while the highlight of the Mercedes-Benz hybrid initiative is a reigning world champion: the Mercedes-AMG Petronas F1 W06 Hybrid racing car. The dynamic shape of the Silver Flow guides visitors behind the main stage to Mercedes-AMG and Mercedes me that is a new service brand from Mercedes-Benz. In a separate area, visitors to the show can find out about the wide-ranging and customisable Mercedes me options – from networking one's own Mercedes-Benz with a smartphone to innovative mobility solutions to inspiring lifestyle, financing and service offers.
The Mercedes-Benz Silver Flow show concept celebrated its premiere at the 2014 Mondial de l’Automobile in Paris and was also a defining element in the Festival Hall at the Frankfurt International Motor Show in 2015. Through the flexibility of the slat structure the brand image can be adapted to the individual trade fairs with a high recognition effect.