Mercedes-Benz India has been trying to get involved with its customers at a deeper level. It inaugurated a state-of-the-art “Center of Excellence” within its manufacturing facility at Pune in Maharashtra.
This new initiative is to showcase the the latest and the greatest in automotive technologies that they offer across the globe. Some of the features for the center are that it provides their customers a guided tour of the entire manufacturing facility, has the latest range of Mercedes-Benz cars on display, and an adrenaline pumping off-roadroading track experience with experts. They have also added a new mode of accessibility to the facility by making a helipad. Not only this, customers can get complete customization options for the interiors at the center.
We are delighted to inaugurate the Centre of Excellence in India. This one of its kind experience for our customers will ensure that they live our complete brand experience and are able to personalize our specialty cars to suit their tastes and preferences.” said Matthias, Chairman of the Board of Management, Mercedes-Benz India and Vice-President Global Sales, Mercedes-Benz.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India chipped in, “Our customers love to experience our brand closely and personalize it with their style. At Mercedes-Benz we are driven by passion and it has been our untiring endeavor to create newer benchmarks in modern luxury for our customers. Our efforts towards creating customer fascination and addressing increasing customer differentiation for the brand has resulted in the creation of many industry best practices and infrastructure. Centre of Excellence is one of them. It’s designed to provide an unique and immersive luxury experience of the Mercedes-Benz dream cars portfolio to our esteemed customers who value our brand promise The Best or Nothing.”
One of the major attractions is the chance to witness the making of the Three Pointed Star.