Race to become the top-selling brand in the Indian luxury car segment has taken an interesting turn in the quarter ending September 2013. Mercedes Benz India announced a superb 58% growth for the July-September 2013 period, selling 2696 units, as compared to last year's 1703 units in the corresponding period. In September alone, Mercedes Benz sold over 1,011 units as against Audi's 965 units. So, this quarter belonged to Mercedes Benz, which left Audi and BMW behind, however, Audi has still retained its top position for the 9 months to September.
Mercedes-Benz registered a robust 31% growth in the first nine months of 2013, selling 6461 units over 4938 units sold in the corresponding period, last year. What has helped Mercedes-Benz to register such a phenomenon growth are several new and facelifted products launched by the company this year. It rolled out Mercedes Benz G 63 AMG, new GL-Class, A-Class luxury hatchback, B-Class luxury tourer, new E-Class and new E 63 AMG. And the cars that contributed most were newly launched A-Class and B-Class, which are by far the most affordable products in the Mercedes-Benz India line-up.
And according to some media reports, BMW India could manage to sell about 6,000 units, making it to the third in the list of top-luxury car makers, after Audi and Mercedes-Benz.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on this strong performance, “Fundamentally strong brands like Mercedes-Benz perform robustly amidst challenging market conditions and it reiterates the fact that the Three Pointed Star remains to be the most preferred luxury auto brand amongst customers. Our Year of Offensive strategy yielded satisfactory result as we continue to improve our strong performance with each quarter, amidst one of the toughest market situations faced by the industry. Our fascinating product range, qualitative network expansion coupled with industry best cost of ownership programmes helped us achieve significant customer confidence. We are confident of maintaining this positive momentum for the remaining quarter and achieve our targeted growth for 2013.