German car maker Mercedes-Benz has reported a sale of 2,554 units in the January-March 2014 tenure, a growth of 27 percent over the same period of 2013, wherein 2,0009 units were sold.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “Our success and robust growth of 27 per cent in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our ‘Year of Excellence’ strategy, which offers them excellence in products, network, aftersales and unique brand experiences. We will continue to create new benchmarks in modern luxury to drive sustainable growth for the ‘Three Pointed Star’ in India.”
He further added, “Mercedes-Benz India witnessed a surging demand for the new S-Class, ML-Class and GL-Class, all of which are currently waitlisted, even after producing them locally. Additionally, our New Generation Cars portfolio comprising the A-Class and B-Class continues to witness significant demand as India embraces “compact luxury”. Our volume drivers continue to be the C-Class and the new E-Class as they continue to enjoy customer preference in the luxury sedan segment.”
Owing to the strong demand for the new CBU-routed S-Class, the company decided to maufacture the luxury car locally which resulted in a price cut, which eventually helped in the rise of the sales graph. Even the C and the E class contributed well in these results.