Meru, cab operator in national capital Delhi, has launched an exclusive 'Eve' service for the women. Eve cabs are hatchbacks in pink and white shades, and are only driven by women drivers wearing pink vests. Women can book a Meru Eve cab through the Meru smartphone app or by dialling 4422 4422. Meru is contemplating launching of such women-centric cabs in other cities of India as well in the coming course of time.
Meru Cab chief executive Siddhartha Pahwa announced the new service–called Meru Eve– Friday from a dais decorated with daisies and gladioli. “The incident last month forced all of us to think how we can make the roads safer for women,” he said. The company claims that it has taken such an initiative to support women safety and empowerment. Last month in Delhi, the barbaric and inhuman Uber rape case, where a lady passenger was groped and molested brutally by the cab driver, shocked the entire nation. The Eve taxis come equipped with pepper sprays and panic buttons for protection against any unwanted activity or circumstances. In addition, the women drivers have been trained in self-defense by the Delhi police, to protect themselves and their passengers.
“This is an important step towards women’s empowerment,” said Tajender Singh Luthra, a joint commissioner of police in Delhi. “You don’t see many women professionals in India. Programs like this build confidence in women to earn a living. They become role models,” Vimla Mehra, Delhi’s special police commissioner for administration. Meru currently has 20 vehicles to serve the women of Delhi, but it aims to raise this number, gradually.