MG Motor India, a fully-owned subsidiary of China’s largest carmaker SAIC Motor Corporation has appointed Gaurav Gupta as its Chief Commercial Officer - Customer Experience & Marketing (CEM). Gaurav’s work experience spans over 23 years. In a career of over two decades, he has headed the sales, marketing and after-sales functions across automotive companies in various countries including India, Vietnam, Indonesia, Singapore and China. Gaurav will be managing the marketing, sales, customer delight and dealer development functions. His vast experience in handling brand, marketing & retail-focused initiatives will help MG Motor India spread consumer awareness about the introduction of the MG brand in India, with its first product scheduled for launch in the second quarter of next year.
“It gives me great pleasure to announce the appointment of Gaurav as head of the CEM function to drive customer focus in the company. Gaurav brings rich industry experience in customer-facing areas, which are critically important for success in India. With the aggressive product line-up backed up with a core CEM team in place, it makes us confident that his experience and leadership will add immense value to the MG brand in the coming years,” said Rajeev Chaba, President and Managing Director – MG Motor India.
MG Motors has also appointed three more veterans from the industry who have a rich experience in their respective fields. Former AVP and Operations Head at Honda Cars India, Rakesh Sidana, with an experience of over 29 years in the auto industry has come on-board as its National Sales Head, while Rajesh Mehrotra as the National Service Head. Rajesh Mehrotra, has an experience of 27 years, he has been long associated with Toyota, where he handled the aftersales operations, apart from Hyundai where he undertook responsibilities as the National Service Head. The company has also appointed Dimple Mehta, a Hyundai-veteran with an experience of 24 years, to head the newly created Customer Care & Customer Delight function.
While the company has made key appointments it now plans to build a strong foundation for its future operations. It plans to set industry benchmarks in terms of a customer-oriented work culture, while maintaining a diversity. That said, female employees already account for one fourth of the company’s total workforce and it plans to further increase the number of women hires in the future.