MG Motor India has inaugurated its first flagship experience store in the country. The one-of-a-kind flagship store is located at Milestone Experian Centre, Sector-15, Gurugram. The company also commenced the bookings for its upcoming SUV Hector which is scheduled to launch later this month. MG Motor, with the inauguration of this flagship store, activates its widespread network of 120 centers across India and aims to further expand its network to a total of 250 centers across India by September 2019.
Customers can schedule test drives for the MG Hector from the nearest showroom beginning 15th June onwards. The experience store has been designed under the “Emotional Dynamism” philosophy of the company with slick color palettes. On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill in the shape of an “Upturned Mountain”, signifying the confluence of sky and earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements. A large video wall of 36 connected TVs plays artfully-created brand videos for visitors to share the brand’s history and future vision.
The store also has a section with various vehicle components – such as the “Engineering Corner” featuring the revolutionary 48V Hybrid engine – on display, along with engravings of other state-of-the-art features integrated into MG’s range of internet vehicles. Prospective customers can approach the configurator wall to define their own MG experience. They can have their choice of model, transmission type, and fuel variant, before proceeding to customize the look, feel and accessories that their MGs will come equipped with. The company's corporate office is also in the same building as the flagship store. Built under an overall investment of Rs 150 crores and designed under the “Queen’s Necklace” theme, the modern office space is designed to recreate the look, feel, and essence of a classic British street.