MG Motor India is embarking upon a quest to collaborate with technology startups in the country. The British automotive marque “MG”, which recently inaugurated its first manufacturing facility at Halol in Gujarat, aims to bring additional synergies to its automotive business in the coming years, especially in the areas of telematics and manufacturing. To this effect, MG Motor India has joined hands with TiE Delhi, a nonprofit association that mentors’ startup founders, to launch the ‘MG Drives Innovation’ program.
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“India is home to a number of entrepreneurs and innovative minds, who choose to go the start-up route, including the mobility space. As part of MG’s commitment to build a culture of constant innovation, we are open to exploring various opportunities for collaborating with any technology startup that brings additional synergies to our business,” said Rajeev Chaba, President & Managing Director, MG Motor India. Under this program, select startups will be invited to engage in any of the three models:
Developer program: For companies at concept or MVP (minimal viable product) stage.
Accelerator Program: For companies whose products/solutions or any aspect(s) of business need refinement, and who can benefit from deep-engaged mentoring by domain experts.
Partner program: For companies whose products are ready for market, we will help integrate their solutions into MG Motor India’s business or assist in taking to market in the most appropriate manner.
To ensure that the program delivers value to the company as well as participating startups, MG Motor India has identified specific problem areas and potential opportunities, so that the solutions identified are easier to be launched in the market for the end-customers.