MG Motor has announced the launch of its second product for the Indian market, which will be an all-electric SUV. It will be introduced within one year of its first vehicle launch. Showcasing its world-class facilities and range of products in Shanghai, the company has confirmed its plan to bring the latest technology to the Indian customers beginning next year. MG Motor India is in the process of finalizing around 45 dealer partners to begin its sales next year, with around 100 touchpoints across India in the first phase.
“MG will launch a globally-competitive pure-electric SUV in India, to make our contribution to India’s energy and environmental strategies. The pure electric SUV will be a breakthrough chapter in the EV space in India, being one of its kind in the market. This is in addition to the first SUV which we plan to launch in the second quarter of next year,” Michael Yang, Executive Director of International Business, SAIC Motor & President of SAIC Motor International Company. The carmaker will hire close to 1,500 employees by the end of 2019, compared with a strength of 300 employees at present. The current capacity at its Halol manufacturing facility stands at 80,000 units per annum, which will be expanded to 2 Lakh units going forward depending upon the requirement.
“As part of our commitment to this market, we are fast ramping up all our pre-launch activities, beginning with product roadshows for consumers in India next month. This will be followed by various brand-awareness initiatives to get closer to our prospective customers. All our products will be designed and engineered in UK and China with the support of Indian engineers. These vehicles will be heavily localized, built at our plant in Halol by our engineers conforming to global quality standards and validated and customized for India to suit the Indian road and driving conditions,” said Rajeev Chaba, President & Managing Director, MG Motor India. The company is setting a new benchmark in the automotive industry, with 26 percent of its workforce comprising women, and the target is to increase it to 30 percent.