Michelin unveils Safety Ahead Campaign in India for two wheel tyres
Snapshot: The campaign focuses around three important elements that commuters in India face while riding on city roads.
Michelin has launched its first TV commercial based on "Safety Ahead" theme; this pan India campaign with the Michelin man will make its debut on national television soon. This campaign has been produced for Television as well as for digital advertising. It will emphasize Michelin’s ability to provide safer mobility for motorcyclists and scooter riders.
The campaign centers around three elements that Indian riders face on a daily basis while commuting.
· Bad roads: dictate the fitment of robust tyres.
· Wet roads: require a good grip.
· Braking: stopping ability to minimise braking distances.
During the unveiling of the campaign in Mumbai India, Gary Guthrie President of Michelin 2-Wheel Tyre Division, said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective."
The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies, and sports channels. It will also be aired on major regional channels across the country. The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.
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