Compact SUV Duster, a best-selling product from Renault/Dacia's stable, has crossed the one million sales mark worldwide ever since its launch four years ago. The milestone was achieved when the one millionth Duster rolled out of Renault’s plant in Curitiba, Brazil, to be delivered to a customer in the same country.
The Duster is made in five countries across the globe: India, Brazil, Romania, Colombia and Russia. The first Duster rolled out of Romania in 2010 followed by Brazil, Colombia, Russia and India. These five facilities cater to more than 100 countries the crossover is marketed in.
The Duster has taken the Group forward in its international markets and is designed to meet the needs of customers, with the existence of a severe cold climate version for Russia, a flex-fuel version for Brazil and a right-hand drive version with a specific interior for India.
“Duster is a truly global success story,” explains Arnaud Deboeuf, the Renault Group’s Entry Programme Director. “With Renault branding, it perfectly meets the demands of our international customers and is contributing to Renault’s expansion in emerging markets. At the same time, the Dacia-badged version sold in Europe and our Mediterranean Basin markets has succeeded in attracting a new clientele to the brand thanks to the styling and genuine all-terrain capability it delivers for an affordable price. Duster is definitely a model that is winning us new customers.”
Renault’s manufacturing facility in Chennai, India, caters to the South African and Indonesian markets where it is marketed as the Renault Duster. And, it also caters to the UK, Cyprus, Malta and Ireland where the vehicle is sold as Dacia Duster.