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Mitsubishi shifts focus to SUVs and electric vehicles

Snapshot: Mitsubishi shifts focus to SUVs and electric vehicles, halts the development of sedans.

Mitsubishi Motors has stopped the development of all its sedans that were in the pipeline and has decided to shift focus on developing SUVs and electric vehicles. The Mitsubishi Lancer Evolution, one of the most legendary car from the very sucessful series has been axed too. The car was first launched in the year 1992 as a high performance version of the Lancer and underwent various changes over many years.

Mitsubishi has even dropped the plans of launching the internationally admired sedan, the Attrage in India. The news has indeed created a lot of buzz since the manufacturer would also not be providing replacement of the cars like the Lancer that were doing fairly well in some markets.

Mitsubishi Motors president and COO, Tetsuro Aikawa mentioned that they realize that sedan segment is extremely competetive for them. Therefore, they would focus on the development of SUVs and electric vehicles only. A study that was conducted to determine the feasibility of a joint venture between Renault and Mitsubishi also did not yield satisfactory results, he mentioned.

The Mitsubishi Lancer remains the most popular car from the manufacturer. The two previous generations of the Lancer were sold in India and did not do very well due to lack of adequate after sales service and limited network. The present generation of the Lancer will continue to sell in the countries where it is being sold at present. However, the next generation of the car would definitely not be launched. The bright side is that we could see much better SUVs and an entire range of new products as the manufacturer shifts its focus and makes its foray into these areas.

You may want to read about the Mitsubishi Pajero Sport

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