Mobile App launched by CEAT Tires
Snapshot: CEAT Tires becomes the first Indian tire manufacturer to launch a mobile app
The Mumbai based tire manufacturer CEAT tires have recently launched an exclusive mobile app for Android and iOS users. The app is built on a vision to enhance safety during the times on road. The app is highly interactive and easy to use; it is aimed at making user’s journey safe and speedy. It is a free to download and use app and anyone can easily download it easily from the app store.
Commenting on the launch, Nitish Bajaj, VP, Marketing, CEAT Limited, said, “The aim behind launching the CEAT app was to provide our customers with all relevant information on our products range, tyre maintenance reminders and dealer locator so as to make it convenient to choose, maintain and replace the tires. We also wanted to give value added information pertaining to utility services viz. ATM and petrol pump locator in one place so as to make their journey hassle free. With smartphones becoming the primary device to access the internet, we are confident that this app shall add immense value to consumers on the move and help CEAT build enduring relationships with its consumers.”
Apart from products range, tire maintenance reminders and dealer locator, people will also be able see the nearest ATMs and petrol pumps that will make the journey more easy and safe.There is also a feature on the app for Cricket fans in which they can view special information of top Cricket players by visiting the CEAT Cricket Rating segment on the app. Now CEAT has become the first Indian Tire manufacturing company to launch a mobile app.
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