Morgan Motor Company is a family-owned British motor car manufacturer employing 163 people. Morgan produced 640 cars in 2007 with its whole ethos by preserving the old ways of building automobiles, by hand. The Morgan Motor Company announces that it will lead a £6m project to develop new powertrain technologies in collaboration with UK companies Delta Motorsport and Potenza Technology. The funding was announced by the Government's Business Secretary, Sajid Javid, as part of his visit to the Morgan factory in Malvern Link.
Commenting on this, Mr Steve Morris, Morgan Managing Director emphasized, "This is a very exciting project for us. We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost ten years ago. We are now ready to develop the best hybrid and electric drive-train solutions for production implementation before the end of the decade. We expect the project to deliver growth and employment benefits here at Morgan and in our partner companies, but equally it will broaden the appeal of the Morgan brand and attract new customers in our key markets."
With funding from the UK's Advanced Propulsion Centre, the association will develop hybrid and electric powertrain systems in order to reduce vehicle CO2 emissions and deliver best-in-class fuel economy. The technologies developed through this project will be introduced progressively on Morgan's range of hand-built sports cars from 2019, with hybrid propulsion available on all of its models by the end of the decade. The demand is expected to increase across its most important markets in UK and across Europe due to the advantage in terms of performance, fuel economy and refinement.