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Morris Garages India gets Benedict Cumberbatch as its brand face

Morris Garages India gets Benedict Cumberbatch as its brand face

Snapshot: The British marque carmaker appoints Benedict Cumberbatch as its brand ambassador and aims to further build on its iconic British essence.

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Morris Garages India announced today that Benedict Cumberbatch will be its brand ambassador. The acclaimed British actor will now be the face of MG India, who is very popular for his movies and TV shows in Hollywood.

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MG, the initials of Morris Garages, is a British marque carmaker registered by the now-defunct MG Car Company Limited, a British sports car manufacturer founded in the 1920s.

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On the association with MG brand, Benedict Cumberbatch, said, “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”

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Commenting on this development, Rajeev Chaba, the Managing Director and CEO of MG India, said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender,  is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”

Benedict Cumberbatch enjoys a strong fan following among the youth and pop culture especially. And this brand partnership with the iconic British actor furthermore emphasizes MG’s distinctive British legacy and its focus on preparing the future with the fundamental pillars of diversity, innovation and technology.

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