Trek Bicycle has signed a 2-year endorsement deal with Kiran Kumar Raju – a two-time Mountain Bike (MTB) Indian National Champion. Kiran hails from Bengaluru and is deemed as one of the top MTB cyclists in India, with numerous accolades and achievements under his belt. Trek is supporting Kiran with top of the line bikes – Top Fuel 9.9, Pro-Caliber 9.9 and Emonda SLR 8 along with a comprehensive range of riding gear from Bontrager. Kiran had participated in 123 races till last year, and podiumed 76 races out of which 41 were 1st place across Road races, MTB and Duathlons.
On the sponsorship Kiran Kumar Raju said, “I have always aspired to race on a Trek – the brand is known to be the most technologically advanced bicycling company in the world that build bikes that Win Races. The company has a rich racing heritage and the names on the Trek Factory Racing (TFR) team are to be reckoned with. I am looking forward to working with the Trek team to grow the sport of competitive cycling in India and help riders achieve recognition in our country. Trek’s unique program - GART (Great Athlete Ride Trek) is designed to help budding cyclists by providing them access to world class Trek products at a subsidized cost along with training guidance.”
Navneet Banka, Country Manager, Trek Bicycle India said, Kiran’s journey as an athlete truly exemplifies determination, dedication and hard work. As part of the Trek India family, he is supporting us grow the sport of cycling in the country by setting the bar when it comes to racing and mentoring budding cyclists who want to pursue cycling as a profession. It’s great to have Kiran on board as a Trek Pro Rider and we look forward to facilitating him achieve heights that no other cyclist in the country has.” Kiran has been actively cycling since 2011 and took up the sport of cycling full time in the beginning of 2015. He has also represented India at the Asian Continental Championship (2018 and 2017). His ultimate dream is to take part in World Championship and the Tokyo Olympics in 2020.