MV Agusta to shift its focus to US
Snapshot: The Italian motorcycle manufacturer had expressed its desire a few weeks ago to make a bigger global presence
According to a recent development, MV Agusta has joined hands with E.I.M., a global leader in providing interim or permanent executive management solutions, to make a global resourcing plan to ensure MV Agusta’s growth in key markets including USA, Brazil, Asia, and select countries in Europe.
Confirming the development, Mr. Giovanni Castiglioni, Chairman and President, MV Agusta Motor S.p.A. said, "MV Agusta is the most exclusive motorcycle brand with a long history of racing, exceptional design, and great product distributed all over the globe. Over recent years, we have supported our growth through a strong product development pipeline launching exceptional technically advanced products across many segments. Now, with the right products available to meet consumer demand, we are investing our efforts in restarting and restructuring our on-the-ground operations in the USA and other selected markets."
MV Agusta is one of the most exclusive motorcycle brands in the world at present and in USA it has got many consumers interested which the Italian manufacturer wants to tap. This will be complemented by strengthening the dealer network and increasing marketing investments. All of this will be achieved by a new leadership in the American subcontinent who can "take charge, inspire others to go above and beyond – and ultimately effect lasting change especially in USA."
“We are pleased to announce that we are on track to appropriately strengthen our important markets. Recently, we have secured new leadership in the USA as well as UK and France. We are pleased to announce that Helen Vasilevski will join us in the USA. She comes with experience at Ducati and BRP (Bombardier Recreational Products). We are finalizing plans in the other markets,” said Gabriele Galeani, Global Commercial Director.
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