As a classic case of ‘Definitely, May be’, the rumour mill surrounding the MV Agusta and Mercedes – AMG deal just keeps on hitting its high. There have been strong rumours, but rumours never the less that MV Agusta will announce at EICMA that Mercedes-Benz will become a minority shareholder in the Italian motorcycle company.
However, Giovanni Castiglioni, the young boss of MV Agusta said the deal hasn’t been completed yet. Speaking to reporters during the launch of the Dragster RR and the Brutale 800 RR, Castiglioni said “if it happens, I would be the manager of the year; you can imagine it is a big deal for a small company, family owned, to sell a minority share to a huge company like Mercedes.”
Meanwhile it has been reported that Mercedes-AMG would take a 25% stake in MV Agusta, for roughly €30 million, while, the deal could be signed as early as next week, in time for the EICMA show.
If true, this would put MV Agusta’s valuation at roughly €120 million, close to a tenth of what Audi AG valued Ducati Motor Holding when it acquired the Bolognese company back in 2012.
Judging on the expected growth and current volume of MV Agusta, Mercedes-AMG seems to be getting a pretty good deal on the iconic Italian brand. Time will tell though if the deal comes together.