Cars in India | Autoportal.com

Grab Exciting Deals on New Cars! Hurry, Limited Period Offer!

MV Agusta's New Business Plan gets Euro 15 Million Loan!!

MV Agusta's New Business Plan gets Euro 15 Million Loan!!

Snapshot: MV AGusta turn of good luck continues, future growth more robust now!

- Comments    |    Write Comment

MV Agusta has a history worthy of a thriller movie, from its celebrated history at the track, to its incredibly gorgeous motorcycles for the public and to its jumping from one owner to another  often going into the hands of bankruptcy. However, MV Agusta is coming back to its old glory under its new young Head Giovanni Castiglioni. With names like Massimo Tamburini, Claudio Castiglioni, Agostini, and new icons of the motorcycle world like the designer Adrian Morton, MV Agusta has and will forever me the superstar story of the world of Motorcycles. Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM).

The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta has had a rough road securing financial loans since the company’s re-acquisition by the Castiglioni family, and to A&R‘s knowledge, this is the first major investment the banking system has made into the iconic brand since Giovanni Castiglioni took over as Chairman of MV Agusta Motor S.p.A. This turn of fortune is surely due in part by Mercedes-AMG buying 25% of MV Agusta private stock. The German car brand not only brings resources and technology to MV Agusta, but also a bit of foundation and stability to the once rocky brand.

Overall, the loan can only be seen as good news for MV Agusta, which desperately needs to strengthen and reinforce its presence in the Global market, with stronger dealer support and customer service. Each year the company’s motorcycles mature, and penetrate into new segments, but MV Agusta’s basic business structure has failed its customers. The turning point for the brand though seems at hand.

Related car news

  • Maruti Suzuki S-Cross Posts Impressive Sales Growth in Last Fiscal 23-04-2018 Mainak Maruti Suzuki S-Cross Posts Impressive Sales Growth in Last...
  • Current Offers on Maruti Suzuki, Hyundai, Tata and Datsun Cars – April 2018 20-04-2018 Davender Soni Current Offers on Maruti Suzuki, Hyundai, Tata and Datsun Ca...
  • Hyundai India Achieves Growth in Brand Power in FY 2017 20-04-2018 Mayank Gupta Hyundai India Achieves Growth in Brand Power in FY 2017
  • Farhan Akhtar Buys a Jeep Grand Cherokee 20-04-2018 Mainak Farhan Akhtar Buys a Jeep Grand Cherokee
  • Volvo's Polestar 1 Public Premiere at 2018 Auto China on April 25 20-04-2018 Mayank Gupta Volvo's Polestar 1 Public Premiere at 2018 Auto China on Apr...
  • Mahindra XUV500 Facelift Explained Variant Wise 20-04-2018 Mainak Mahindra XUV500 Facelift Explained Variant Wise
Helpline