BMW, the German luxury automaker, has finally unveiled the 1-Series compact sedan as concept car at the Auto Guangzhou 2015 in China. The Audi A3 and Mercedes-Benz CLA challeneger has been spied several times as test mule in the past. It would be the company's new entry-level sedan in its portfolio.
“The BMW Concept Compact Sedan reveals the potential we see in a compact sedan,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “It not only gives the driver and passengers generous amounts of space within a compact area but does so while providing the sporting ability you’d expect from BMW and an elegance otherwise only available in large BMW sedans. The quality and intrinsic value of the BMW Concept Compact Sedan are clear signals of our premium intentions for the car.” New BMW Concept Compact Sedan flaunts a familiar sedan silhouette based around a striking three-box design. The four door sedan features a sweeping bonnet, signature kidney grille, twin circular LED headlamps, and V-shaped central air intake.
“The characterful design of the BMW Concept Compact Sedan embodies the driving pleasure offered by a sporting car with minimised exterior dimensions. It is as distinctive as it is essential – and, as such, it injects new life into the compact segment. This four-door sedan stands for everything that sets BMW apart,” explains Karim Habib, Head of Design BMW Automobiles. The BMW Concept Compact Sedan is presented in an exclusive Liquid Metal Bronze exterior paint shade. The pre-production model rides on exclusive 20-inch light-alloy wheels in intricate double-spoke design form. At the rear end, there are L-shaped LED tail-lamps.
Talking about the interior cabin, it is highlighted by the prominent lines that converge in the direction of travel either side of the steering wheel. The resultant “cone of vision” sets the tone for the driver’s area as a whole. The “cone of vision” tapers into a Head-Up Display with combiner screen, which projects all the relevant information into the driver’s direct field of view. The instrument panel on the front passenger side extends into the doors in an elegant, horizontal movement, while exclusive Nappa leather, open-pored wood and brushed aluminium form an attractive triad of materials spreading across the whole of the instrument panel. The sporty seats, which in the rear suggest two individual seats, are covered in naturally soft Nappa leather in warm Ivory and Grey Brown, as well as Muted Brown. The large panoramic sunroof serves as icing on the cake.
Some of the other exquisite features in the BMW Concept Compact Sedan are climate system controls, gearshift lever and iDrive system. All the other functions on the steering wheel, centre stack, centre console and door openers are operated using backlit touch-sensitive surfaces, whose high-gloss black surfaces provide a highly exclusive interior ambience when switched off. In addition, a “combiner” Head-Up Display and 8.8-inch screen in the central information display contain all the information required at any one time.