Anand Mahindra, the Chairman of the Mahindra Group, has confirmed via a tweet that the company is working on an all-new motorcycle, which will revive the BSA brand. The business tycoon shared an old Christmas print ad of a BSA motorbike, announcing that a new BSA motorcycle is under development and will have all the characters of the old one.
Apart from the all-new BSA motorcycle, Anand Mahindra did not reveal anything, but from his tweet, one can easily speculate that the new motorcycle will be a modern classic with old taste. With this, the company will enter a hot new segment, which is currently ruled by big players like Ducati, Royal Enfield, BMW, Triumph and Norton.
Last year, in October 2016, Mahindra and Mahindra acquired the BSA (a British motorcycle brand) for about Rs 28 crores via its subsidiary company, Classic Legends Private Limited (CLPL). In the same month, the company also announced that the first BSA motorcycle will neither be made in India nor it will be launched in the country anytime soon. Going by this official announcement, the bike that the company is talking about will be made for the international market and will be launched in the UK, US and Italy.
Earlier, Mahindra has announced that the company has shifted the focus of its two-wheeler business towards the premium niche market. With this, the manufacturer is expected to enter previously untouched and new territories through the acquired brands like BSA and Jawa too. While BSA motorcycles will be manufactured out of India, interestingly products of the Jawa brand will be made at the company’s Pithampur plant in India and will also be sold in the country. According to the official announcement made by the company, the first Jawa product will roll out of the manufacturer’s plant by the end of 2018.