Honda is planning to re-introduce its luxury premium sedan - Accord in India in the year 2016. The car would make way into India with a 2.4-litre petrol. The hybrid version of the car would also be offered later. Accord was phased out by the Honda in 2013 due to poor sales. One other reason that Honda discontinued the Accord was to focus on models (Brio, Amaze, City, Mobilio MPV) that generally sell in large volumes. The ninth-generation Accord, as a result never came to India.
“Yes, we are getting the Accord to India. And we are thinking of getting the hybrid Accord as well”, said Katsushi Inoue (President and CEO) Honda Cars India. The company’s mass volume portfolio would be complete after it launches the Jazz in July. This would help the manufacturer focus on the luxury car market. The Accord is important for the company’s image and it is likely that Honda will bring the facelifted version of the car to India since the car is due to receive a global update.
Toyota also offered the Hybrid version of the Camry in the year 2013 and was also updated the car in the May, this year. The car has so far received better response in comparison to other hybrids. Also, the Hybrid variant accounts for 70% of the sales of car. Therefore, it is not surprising that the Honda is mulling over the Hybrid variant too.
The Honda Accord was priced cheaper in comparison to its competitor – Camry the last time it sold in India. It is expected that the car would be priced competitively this time too. The car would this time around face competition from Superb and Passat too which were not present in the Indian market previously.
Since this time around, there are popular luxury carmakers like BMW, Mercedes and Audi in the market. The job of Honda would not be easier.
Source: Autocar India