Since the launch of the new Hyundai Santro, Indian consumers are now leaning more towards the mid-compact car segment. With the comeback in India, the new Santro has bagged 45,000 bookings (revealed by Hyundai Motor India’s Sr. General Manager & Group Head, Marketing, Puneet Anand).
In recent times, the sales in the utility vehicle segment have been gathering more interest, compared to the mid-compact car segment. With the relaunch of the Santro hatchback, the Korean manufacturer has lured the small car buyers to the showrooms.
Speaking on this, Puneet Anand, marketing group head at Hyundai Motors India said, “Actually, if you see this mid compact segment, it used to be around 30,000 (units per month). We had the Celerio, the Tiago, and the Wagon R. But after the launch of Santro, this segment has already jumped to 36,000. So, not only have we increased the volume (of the segment), but we have also increased our visibility.”
Further, he also added that Hyundai wholesaled 8,500 units in October and 9,000 units of the model during November, respectively, and expects in achieving similar figures for December. "In that segment, a very prominent player has reduced the market share by 2.3%. And we have increased that by 2.3%. So, whatever they have lost is a gain for Hyundai. Even in November, our market share was one of the highest,” said Anand.
Maruti Suzuki Wagon R, being a segment-leading grabbed 13,252 customers in September, while in October, when Santro was launched, the company sold 10,655 units of the models, whereas, Tata Tiago sales went down to 7549 units from 8377 units. However, the Celerio witnessed a mild increase in sales from 9208 units to 9260 units.
Automotive analyst Jeffry Jacob, a partner with Roland Berger, said, “India always has been a novelty specific market. Whenever there are new launches, you will always find there is an uptick (in sales). Wagon R has been holding strong in that segment for so long, even now they are selling 10,000 units (a month) after so many years. And a new refresh is expected to come soon.”