New Mini Hipster Hatch has made its world premiere in London. The new hatch would be sold in limited numbers, and it is sort of peculiar in its own way. It comes with Instagram filtered windows, Twin-deck cassette player and a fixed-gear drivetrain as standard. The 4-seater Hipster Hatch has just one forward gear with a maximum speed of 40kmph, while available in three stylish colors: Brooklyn Blue, Organic Pumpkin, and Monochromatic Green.
“The MINI Hipster Hatch is like no other we’ve built before” said Ivana Newcarr, senior external product launch experience curator at MINI UK. “Inspired by the kind of innovative thinking only found when you ignore the script and ask what those who refuse to be categorised want from a car – features like fixed gear drive, twin-deck cassette player, upcycled details and Instagram filtered windows to name but a few.” Taking inspiration from the ‘Fixie’ pedal bike, four of the forward gears have been removed to give the driver a greater feeling of control when popping out for a superfood smoothie. On the outside, MINI Hipster Hatch boasts alloy wheels carefully upcycled by hand from previous alloy wheels.
Motorists no longer have to settle for the natural colour of their surroundings (#nofilter), thanks to the exclusive and fully adjustable Instagram filter on all exterior window glass. Live life in LO-FI. Or Clarendon. Or Crema. In fact, occupants can choose from 12 pre-loaded Instagram window filters and turn any journey into a nostalgic memory at the touch of a button. The stonewash denim upholstery means the four seater Mini Hipster Hatch is a match for even the tightest pair of jeans, allowing the driver and passengers to coordinate their outfits accordingly. Inside, a twin-deck cassette player harks back to when it was all about the music, allowing occupants to sidestep the mainstream with their own mixtapes.