Honda Motorcycle and Scooter India Pvt. Ltd. has introduced its latest 360 degree campaign - Effortless Style Gets Sportier - for the new CB Shine SP in the country. Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels in India. The objective of campaign is to strengthen the style imagery of CB Shine SP and take it to the next level. The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it along with the addition of a new flavor – ‘sportiness’ to it.
Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The new CB Shine SP 'Effortless style gets Sportier’ campaign differentiates the CB Shine SP rider as someone who doesn’t have to try hard to look stylish, he is effortlessly stylish naturally. And now he gets an extra boost of sportiness which makes him a bonafide style icon.” Honda’s ‘Effortless Style gets Sportier’ campaign is set in beautiful locations which gives a very fresh and focussed feeling to the film amplifying sportier than before image of CB Shine SP. The 2018 Honda CB Shine SP also gets new graphics, Digital-Analogue meter with Service Due Indicator and a low maintenance seal chain.
Mr. Himansh Kohli, Bollywood Actor & Main Protagonist of TVC, said “Being a part of the CB Shine SP family it gives me great pleasure to star in this ad. The motorcycle’s style quotient attracts the youth and the new sporty looks is an added attention.” The narrative reinforces how CB Shine SP is more than just a product but evokes a ‘special’ emotional connect. All this while rationally reinforcing that it is ahead of competition when it comes to product attributes. Mr. Subroto Pradhan, Managing Partner, ADK Fortune Communications Pvt. Ltd., said “The new Honda CB Shine SP has gone up a notch above with its sportier looks and features. It truly mirrors the riders’ imagery whose effortless style exudes a certain charm. In a rather playful and sporty way.”