Hindustan Motors one of the renowned automobile company was undergoing a bad phase as its sales declined rampantly. Now this company has come up with plans to launch the next generation version of the iconic hatchback Ambassador. C K Birla, the owner of Hindustan Motors has already planned the launch of vehicle towards the end of 2013-2014. All these have been reported by the Business Standard. The Director and CEO- HM, Uttam Bose alleged that the company has started working on the Research and Development (R&D). The hatch-batch version of the Ambassador will have new features and eloquent interior. This will attract the new generation with the looks. Apart from this is very much new-age customer oriented. The company will improve the portfolio by introducing the new generation Ambassador.
The design has yet to be completed and this is manufactured in the existing Ambassador platform at its Uttarapara facility. The Director and CEO said that Ambassador will be used for the car and there might be or might not be a sun –brand available for it.
Before the launch of the hatchback Ambassador, Hindustan Motors has planned to launch the new BS IV-complaint diesel version of the current Ambassador. It is noted the current version of Ambassador has -III emission norms-complaint diesel engine. Bose said that they have a plan to launch the BS IV-complaint diesel version in the month of June. It is different from the existing model just in terms of the engine. Apart from this, the model is the replica of the existing ones.
While discussing about the financial matters, Bose said that in the second quarter of the finance, there will be new model with sub-four meter. And at the end of the fiscal year the new model will come in the markets. The company is all set to make a comeback to the olden glorious days. It has already made investments at its head plant in West Bengal. The project mainly aims to give a new look to the exiting Ambassador. For this Onio Design, a Pune based designing company was contacted. But later this didn’t work out due to some technological and financial matters.