Volvo Cars has announced the appointment of Nick Connor as the new chief executive of its 100 per cent-owned performance arm, Polestar, effective July 1st. Mr Connor moves to Polestar after four years as managing director of Volvo Cars UK, during which sales volumes increased by 60 per cent. He will replace Björn Sällström who has been acting CEO since Volvo’s acquisition of Polestar in July 2015.
Mr Connor will be responsible for the growth and development of the Polestar brand. “Nick brings extensive commercial experience and a proven track record of sales and network development to Polestar as we seek to develop and grow this exciting part of our business,” said Håkan Samuelsson, president and chief executive of Volvo Cars. For those asking, Polestar is Volvo's performance-oriented brand, identical to Mercedes-Benz's AMG and BMW's M. It is being learnt that Polestar would incorporate hybrid technologies in the future vehicles in sync with Volvo's goal of electrification of its entire range of vehicles.
Recently, it was reported that Volvo Cars India would launch the hybrid version of its flagship SUV - the XC90 - in the country in the next couple of months. Internationally, the T8 hybrid variant accounts for around 20 percent of the total sales of the SUV. The Swedish automaker intends to have over 1 million electric vehicles on road by 2025. And, in order to achieve this goal, India and China are two substantial markets for the company. A couple of days back, it had unveiled two new concept cars, which would go in production in 2017 at the company's production facility in Ghent, Belgium. The India launch of both these cars would take place within the next 6-8 months after global launch.